She capitalized on her online following to launch a successful lifestyle blog named The Tig, which covered a wide range of topics from wellness to travel, earning her a large fan base. However, as her relationship with Prince Harry became more serious, Meghan deleted all her accounts, and her online presence was significantly reduced for quite some time.
But that changed when she reactivated her Instagram account last New Year’s. She quickly gained a massive following and soon after announced her new lifestyle show for Netflix, With Love, Meghan, and her brand selling physical products, As Ever.
During the frank discussion for the Fortune Most Powerful Women Summit 2025, Meghan revealed to Alyson Shontell, Editor-in-Chief and Chief Content Officer for Fortune, that while social media proves invaluable for building a brand, she maintains a complicated relationship with the platform, and confessed exactly why she has disabled comments on her account.
“There are certain things that I have done, just for my own self-preservation,” Meghan revealed. “But also that I’ve applied to the brand, and for the people that are incredibly supportive.
“I know the question can be around naysayers, but if you really see the groundswell of support that surrounds the brand and me, that’s what I feel the most, and that’s what I appreciate. But by design, I also recognize that a lot of those people aren’t going to my page to see negativity, and so not just protecting myself or the people that work with me, but also the supporters. So I don’t have the comment section on.”
Despite the understandable impulse to shield herself from online trolls, Meghan acknowledged that the decision created somewhat of a “challenge” for her new venture in its initial phases, which demanded her to establish a sense of “community” with followers and clients.
“That’s a choice, and yet, part of that challenge that I was trying to solve. But how do I build a community? That is so key to this brand, and it’s so key to how I like to show up in the world. How do we actually connect, if you can’t have comments and exchange?” Meghan said. This “challenge” provided Meghan and her social media manager with an opportunity to get creative and find unique ways of interacting with other users while still remaining “authentic,” she explained.
“So my social media manager would send me screen grabs of different things that people were posting in their UGC [User Generated Content]. And I said, ‘Okay, what am I going to do here?'”.
“And they said I can do a text overlay and respond. So, in the same way I would on my own camera roll at home, I’ll zoom in, I can scribble a little note, and send it to a friend. I’ve just started this construct where I will start writing in my handwriting, a note to users who put up content.
“So I said, let’s find small and creative ways to engage the community and let them know that I’m listening, that I really see and appreciate their feedback. So I think a lot of it is just designing what’s best for you while growing the business with an intentional and authentic point of view.”
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.the-express.com ’
