Melania is one of the most expensive docs in history. Amazon MGM Studios ponied up $40 million for rights to the project, and is counting on the film to serve up presidential-sized viewership numbers on Prime.
The doc chronicles the 20 days before Trumps second inauguration as president, and is directed by Brett Ratner in his first film since he was accused of multiple incidents of sexual misconduct (he denies any wrongdoing).
The doc started off its box office run with something of a bang over the Jan. 30-Feb. 1 weekend following a world premiere at the Trump-Kennedy Center in Washington, D.C., attended by the president. Melania opened in third place with a better-than-expected $7 million from 1,778 theaters, the best…
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