About midway through the documentary “Melania,” a piece of imagemaking whose interest comes only occasionally and accidentally, the film seems to acknowledge the oddity of its own making. First Lady-to-be Melania Trump, in the days before her husband’s 2025 inauguration, has inked a deal to appear in the very film the audience is watching; her aides are fielding inquiries from a journalist about the potential ethical issues this deal raises. One of the two soon-to-be East Wing workers laughs; the inquiry is destined to go unanswered.
Perhaps it just goes without saying. Whatever benefit the Trump administration is to gain from the message of “Melania,” such as it is, playing out on cineplex scenes nationwide seems minuscule compared to the material gain: Amazon paid a reported $40 million fee to Melania’s production company, and has invested some $35 million more in promoting the film. Before the logo for Muse Films,…
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