Microdrama Boom Goes Global as Ar, Liu Yi Media, Playlet and Col Take Center Stage at Mipcom (Exclusive)

Ar is presenting an extensive selection of microdramas from China and beyond at the ongoing Mipcom market.

The company operates across the $7 billion Chinese and $4 billion international short-form content sectors, with a library of 1,000 titles spanning eight studios and five apps. Its top 100 programs have generated more than 10 billion views worldwide.

At Mipcom, Ar is showcasing new and popular series from Liu Yi Media, Playlet and Col, three of the most active studios in the sector.

Liu Yi Media, founded in 2022 by author Mo Jian Shao Ye, produces over 20 original short dramas a month and holds a library exceeding 500 titles.