In a groundbreaking move for the iconic fashion house, Miley Cyrus stars in Maison Margiela’s Fall 2025 campaign, posing almost entirely nude and covered in white body paint. The striking images, shot by renowned photographer Paolo Roversi, are a major departure for a brand historically known for its anonymity and avoidance of celebrity endorsements.
Miley Cyrus poses almost nude in new photoshoot
In the new campaign, Miley Cyrus is seen covered in white body paint, a nod to Margiela’s iconic white-overpaint bianchetto technique, first introduced in 1989. The images are described as “stripped-back,” emphasizing Cyrus’s raw presence and merging her persona with the maison’s design philosophy. Sporting only painted Tabi boots along with the body paint, she embodies both a canvas and a statement, representing Margiela’s focus on memory, materiality, and the passage of time.
Cyrus described the experience as transformative in a press release. “The nudes by Paolo are so iconic and signature to his art. Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one.” The campaign reflects the maison’s emphasis on garments that bear the marks of use—crinkled, patched, and mended over time—creating a story around preservation and personal history (via The Cut).
Throughout her career, Cyrus has consistently reinvented herself, whether through her music, public image, or fashion choices. Her collaboration with Margiela adds another layer to it. Moreover, Cyrus’s history with the brand includes wearing Margiela at the Grammys, the Vanity Fair Oscar Party, and during promotions for her single “Used to Be Young,” but this campaign takes her involvement to a more intimate and symbolic level.
All in all, by featuring Miley Cyrus, Margiela introduces a rare fusion of celebrity culture and high fashion, merging the theatricality of pop stardom with the contemplative, poetic aesthetic of the maison.
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