UEFN Experience Expands the Horror Franchise into the Metaverse
LOS ANGELES, Oct. 15, 2025 /PRNewswire/ — Mob Entertainment, the studio behind the hit horror franchise Poppy Playtime, is bringing its terrifying world to Fortnite with the launch of Poppy Playtime: Escape Trials, a new experience built with the Unreal Editor for Fortnite (UEFN).
Designed for one to four players, Escape Trials plunges fans into a bite-size yet dynamic version of the Poppy Playtime universe. Players will explore environments inspired by the early chapters of the series, including the Factory and Game Station, while racing to complete objectives before Huggy Wuggy and the Smiling Critters catch up.
“Bringing Poppy Playtime into Fortnite gives us an opportunity to expand the Poppyverse in an entirely new way,” said Zach Belanger, Co-founder and CEO of Mob Entertainment. “Escape Trials combines the thrill of survival gameplay with fan-favorite lore elements that both longtime players and newcomers will love.”
At launch, Escape Trials also introduces collectable lore drops and audio tapes that continue to deepen the storyline, ensuring that every run through the Factory or maze delivers new secrets to uncover.
Escape Trials Key Features:
- Gameplay scales for 1–4 players
- Dynamic objectives in puzzle floors with enemy difficulty scaling
- Rotating levels inspired by iconic Playtime Co. environments
- Grab hands and grab packs debut in Fortnite
- Persistent progression with coins for upgrades and skins
- Collectable lore drops and audio tapes expanding the universe
“Escape Trials is all about immersing players in the eerie, playful world of Poppy Playtime like never before,” said Seth Belanger, Co-founder and Chief Creative Officer of Mob Entertainment. “We wanted to capture the suspense, the iconic environments and the thrill of being chased by Huggy Wuggy while giving fans new ways to interact with this universe inside Fortnite.”
Poppy Playtime: Escape Trials is available now: [7441-2135-1198] This is not sponsored, endorsed, or administered by Epic Games, Inc.
Fans can also play as the infamous Huggy Wuggy when the Fortnite outfit, along with a themed pickaxe, back bling, and emote, arrive in the Fortnite Item Shop on October 23 at 8PM ET.
About Mob Entertainment
Mob Entertainment was created by brothers Zach and Seth Belanger, who united their passion for art and storytelling. Their dedicated team continually pushes the boundaries of entertainment, delivering top-tier content that entertains and inspires in an ever-evolving industry. Mob Entertainment, creators of the indie horror sensation Poppy Playtime set in an abandoned toy factory, has seen its characters, including Huggy Wuggy and Catnap, amass a significant following on YouTube and in consumer products. Mob Entertainment is on a mission to craft unconventional stories, captivating characters, and exceptional experiences that redefine norms, enthrall audiences, and achieve both artistic and commercial success.
Media Contact Info:
Interdependence Public Relations for MOB Entertainment
(973) 303-3237
SOURCE Mob Entertainment
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