We’re thrilled to share that MONOPOLY GO!’s “Friendship Pays” campaign has won a Bronze Clio Entertainment Awardin the AV Campaign category!
Friendship Pays brings the game’s social, competitive spirit to life through an all-star cast, with Will Ferrell as the voice of Mr. Monopoly, alongside Jason Momoa, Keke Palmer, and Chris Pratt. Set in the whimsical world of “GOville,” the campaign celebrates the highs, lows, and laughter of playing with friends —which is a perfect reflection of MONOPOLY GO!, where besties become rivals and then besties again.
The Clio Entertainment Awards honor the year’s most creative work in marketing and communications across entertainment. We’re proud to see Friendship Pays recognized for bringing MONOPOLY GO!’s joyful, social world to life, and for showing that in this game, and in life, friendship truly pays.
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