Netflix subscribers will wake up to a video livestream of “The Breakfast Club” starting next month, marking the platform’s first daily live podcast.
The deal is part of the streaming platform’s ongoing focus on live programming, and the latest video podcast offering through its partnership with iHeartRadio, the company said on Thursday. The nearly three-hour show will include a live video feed exclusive to Netflix and will air every weekday morning.
“Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them,” Bob Pittman, iHeartMedia’s chairman and chief executive, said in a statement. “Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
“The Breakfast Club” will air simultaneously on Netflix, the iHeartRadio app and it will continue to be syndicated by Premiere Networks on more than 100 broadcast radio stations nationwide. Netflix’s video feed is meant to provide more behind-the-scenes content, as radio formats will still need to include commercial breaks. Instead of pausing the program, Netflix watchers will get an uninterrupted stream, where those traditional breaks will be filled with exclusive segments and extended discussions.
“The media landscape will always evolve, but one thing consistently cuts through: live programming,” Charlamagne tha God said in a statement. “That’s a big reason ‘The Breakfast Club’ has sustained its reign for so long. We’re building something powerful — real‑time conversation, real community, on a global scale. The future belongs to those who can see what’s possible — and trust me, the vision for ‘The Breakfast Club’ and Netflix is crystal clear.”
The radio program first got its start in 2010 on WWPR-FM in New York. Over the years, it has become one of the most popular morning shows, rooted in Hip-Hop and R&B culture and known for its lively interviews and entertaining commentary from hosts Charlamagne Tha God, DJ Envy and Jess Hilarious. The show has welcomed guests like former President Barack Obama, and artists like Kendrick Lamar and Cardi B. In 2020, the talk show was inducted into the Radio Hall of Fame.
Netflix has heavily invested in its live programming in the worlds of sports, comedy and podcasting in recent years. In the past month, the Los Gatos-based company livestreamed “The Roast of Kevin Hart” and its latest fight between MMA fighters Rhonda Rousey and Gina Carano. This weekend, the F1 Canadian Grand Prix is also set to air on Netflix. These tentpole events are in addition to some of the weekly live programming Netflix offers, including “The Bill Simmons Podcast,” which airs every Sunday.
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