Netflix is raising its subscription prices for U.S. users yet again.
The streaming service updated its website Thursday with new pricing details for each tier of its subscription services. Under its new pricing, Netflix’s Standard With Ads plan now will cost $8.99 per month, up $1 from its previous $7.99 price.
The Standard plan (no ads, viewing on up to two devices simultaneously) is rising by $2, from $17.99 per month to $19.99 per month. The Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) also is going up $2, from $24.99 per month to $26.99 per month.
The company also raised the cost of its “extra member” fee by $1. The cost of adding an extra member on ad-supported plans previously was $6.99 and $8.99 for ad-free plans. Netflix now will charge $7.99 to add an extra member using an ad-supported plan, and $9.99 to add an extra member using an ad-free plan.
The updated pricing went into effect for new Netflix users on Thursday. For existing members, Netflix stated they will be notified via email a month before the new prices are applied to them, with the timing depending on the member’s billing cycle.
“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement.
The streaming service previously raised its subscription prices in January 2025.
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