The first few weeks of the NFL season brought a big resurgence in broadcasters’ share of all TV use in the United States, according to Nielsen’s Gauge stats for September. Broadcast outlets accounted for 22.3 percent of viewing, up from 19.1 percent in August and the highest mark since January, when it was at 22.5 percent.
The top 15 network broadcasts of the month were all NFL games on CBS, Fox and NBC, led by 33.8 million viewers for Fox’s Sept. 14 game between the Philadelphia Eagles and Kansas City Chiefs. (ABC and ESPN also delivered several big Monday Night Football audiences, but their totals are, obviously, split between broadcast and cable in the Gauge.) Sports accounted for a full third…
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