Nielsen’s latest Gauge report will be delayed to March 24 as a result of an adjustment in the monthly analysis’ methodology.
The upcoming report will incorporate Dash universe estimates from the Advertising Research Foundation, which are accredited by the Media Rating Council. The MRC’s TV committee, which is made up of more than 80 of Nielsen’s clients, “overwhelmingly drove” the swift adoption of the new estimates, the measurement firm said.
“Over the course of several months, we communicated this change to our clients through product notifications, webinars and MRC meetings before it was implemented at the end of January,” a Nielsen spokesperson told TheWrap. “When we began our standard…
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