Olivia Attwood has revealed that the mysterious name she had tattooed on her arm belongs to Savano, a new canned-cocktail brand that reportedly comes with a seven-figure commercial deal.
The Daily Mail reports that Attwood could earn an additional £5 million through Savano and other commercial partnerships. The seven-figure deal and wider earnings projection remain attributed to the outlet and have not been publicly confirmed by Attwood.
Savano is launching with three ready-to-drink cocktails, and The Sun reported that the drinks are distributed by Babco.
Savano Was Hidden in Plain Sight for Months
Attwood officially introduced the brand in a July 4 Instagram reel. “A year in the making .. the only drinks that matter this summer @savano,” she wrote alongside the launch footage.
The name had already appeared across her social accounts. In April, Attwood filmed herself getting “Savano” tattooed in red and called it her third name tattoo. She joked, “I hope this one doesn’t break my heart,” without identifying what the word represented.
Fans later noticed canned drinks in her Instagram Stories and began suggesting that Savano was a drinks line. Attwood responded to one theory with eyes emojis but stopped short of confirming it.
During her birthday celebrations, she also displayed champagne and a card carrying a message from “Savano,” extending the tease before the official announcement.
The Launch Confirmed a Business Move
The final reveal confirmed that Savano was a business rather than the person or private reference some followers had suspected.
The Sun reported that Attwood described the brand as “a really exciting new chapter” and said she had been teasing it for a while because she wanted people to finally try the drinks.
The three launch flavors, a Hot Honey Margarita, a Caipirinha and a Moscow Mule, position Savano as a summer-ready canned cocktail line. The launch adds a drinks venture to Attwood’s television, podcast and endorsement work.
The Reported Deal Adds to Attwood’s Commercial Run
No public breakdown has been released showing how much of that figure would come directly from drink sales, endorsements, equity or future campaigns.
Savano follows Attwood’s appointment as a Lookfantastic ambassador in April. THG, Lookfantastic’s parent company, announced the partnership on April 22 and said Attwood would front campaigns built around beauty myths, real routines and product conversations.
The Sun later reported that her Lookfantastic arrangement was worth seven figures and included an exclusive La Roche-Posay partnership.
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