Professional bull riding fans, there’s a home for you on Paramount+.
Skydance-owned Paramount and Professional Bull Riders have recently inked a new five-year media rights agreement to make the streaming platform the main home of the Professional Bull Riders’ tour “Unleash the Beast,” beginning in the 2026 season on Dec. 12, the companies said.
“Unleash the Beast” is the highest level in the professional bull riding competition series, where the top 35 bull riders in the world compete for money and points leading up to the world championship title. The series is currently broadcast on CBS Sports.
Paramount+ will provide live coverage of the five-month-long series that will visit 19 cities in 17 states.
The partnership derives from a long-standing rights deal between PBR and CBS Sports, which began in 2013 and will run through 2030. CBS will continue to carry the CBS “Game of the Week” during the 2026 Unleash the Beast season.
PBR has been broadcasting with CBS since 2013.
Last month, the network aired its highest-rated PBR broadcast ever, reaching an average of 2.70 million viewers.
PBR is a part of TKO Group Holdings, which struck an exclusive broadcasting deal in August with Paramount for U.S. broadcasting of the Ultimate Fighting Championship that will begin in 2026.
The seven-year deal is valued at about $7.7 billion.
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