Pophouse acquires Tina Turner’s name, image, likeness

“Tina Turner’s voice and spirit shaped modern music and popular culture,” Alistair Norbury, president of BMG U.K., Continental Europe and APAC, wrote in a statement. “Our responsibility, alongside Pophouse and the Estate, is to ensure her work continues to resonate with audiences around the world, while remaining true to the strength, independence and originality that defined her career.”

Pophouse has been making investments outside of Sweden as of late. In 2024, hard rock quartet Kiss sold their catalog, brand name and intellectual property to Pophouse in a deal estimated at over $300 million. Previously, the band partnered with Pophouse to develop digitized avatars of themselves, which they revealed onstage at the final night of their 2023 farewell tour.

The cutting-edge technology was created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with Pophouse. The same companies teamed up for the “ABBA Voyage” show in London, where fans could attend a full concert by the Swedish band in their heyday, as performed by their own digital avatars.

Also in 2024, Cyndi Lauper entered a partnership with Pophouse, which included the sale of the majority share of her music.

“Most suits, when you tell them an idea, their eyes glaze over, they just want your greatest hits,” Lauper told the AP at Pophouse’s Stockholm headquarters at the time. “But these guys are a multimedia company, they’re not looking to just buy my catalog, they want to make something new.”

“I think what interests artists, and the estates of artists in some cases, is that there aren’t very many people who are talking to them about what they want to achieve, creatively, around their body of work,” Koravos says. “So I think that is interesting to people, it’s interesting to artists, who have got creative projects in their heads that they would like some support realizing. And those are the people we’re interested in talking to.”