Middle Tennessee State University professor Raj Srivastava, who teaches marketing in the Jennings A. Jones College of Business, debuted on national television recently as a cast member in the first episode of NBC’s new competition show “On Brand with Jimmy Fallon.”
Srivastava, known as Dr. Raj with his students, captured the attention of the show’s producers through his viral TikTok videos, many of them based on his experience as an MTSU professor, which has garnered millions of views.
Middle Tennessee State University marketing professor Raj Srivastava appeared on national television recently as a cast member in the first episode of NBC’s new competition show “On Brand with Jimmy Fallon.”
The first episode of NBC’s new competition show was all about Dunkin’, the iconic, New England-born quick service restaurant known for its sweet morning staples and tasty Munchkins.
After a brief introduction by Fallon, host of NBC’s “Tonight Show”, and Chief Marketing Officer Bozoma Saint John, the 10 new employees of the On Brand agency — aka the contestants — met up at a Dunkin’ location to receive their first assignment.
The task handed to Srivastava and his fellow contestants was about Dunkin’, and Srivastava pitched a play on the “America runs on Dunkin’” slogan.
After the pitches, Murphy and Nelson announced that they were most impressed by Ryan Winn, owner of his own Nashville agency, who pitched a “power pail” aimed at “doers” and blue-collar workers, and Bianca Fernandez, currently creative director of a skincare brand owned by actress Lili Reinhart, with her spy-themed “Breakfast Handl’d.”
Contestants, including Strivastava, were divided into teams, tasked with impressing a long line of customers at a Dunkin’ store as proof of concept. At one counter, Strivastava, a member of Fernandez’s team, promoted “Breakfast Handl’d” with a custom Dunkin’ Magic 8 Ball and the tagline “Dunkin’ decides.”
While Nelson and Murphy were impressed by the work of both teams, they opted to go with Wynn’s “Power Pail,” saying customers were drawn to its relatability and cute packaging.
No one was sent home in the premiere. The question of who will go home is still up in the air — pun intended: the On Brand agency’s next client is Southwest Airlines.
“On Brand” airs Tuesdays and Fridays at 7 p.m. Central on NBC and episodes also stream on Peacock.
Casualty simulation prepares students
In the heart of the Cason-Kennedy Nursing Building on the campus of Middle Tennessee State University, Physician Assistant Studies students scramble to deal with a mass casualty event — a simulation that is as close to the real thing as possible.
With each simulation, paid actors play carefully scripted characters with varying injuries and acuities for students to assess and treat.
“They have to stay calm and deal with whatever situation they have while they evaluate everybody and figure out who needs advanced treatment,” said Marie Patterson, assistant professor and Physician Assistant Studies director.
The scenario for the hands-on exam held over the summer: There’s been a tornado and the mock rural hospital emergency room is filled with patients, but there are limited resources to respond to injuries.
“The nearest trauma center is 20 miles away, but the road is blocked,” clinical assistant professor Dr. Jennifer Rayburn told the students during the simulation. “We have one med evac (air ambulance), no ICU (intensive care unit) and no cardiologist. An orthopedist and a general surgeon are what we have.”
Physician assistants, also called PAs, are licensed clinicians who practice medicine in every specialty and setting. Trusted, rigorously educated and trained health care professionals, PAs are dedicated to expanding access to care and transforming health and wellness through patient-centered, team-based medical practice, Patterson explained.
In the first four semesters of the 27-month program, students spend most of their time in classroom settings. But they do get hands-on experience through multiple mock simulations using the “latest and greatest technology” like task trainers and high-fidelity mannequins, Patterson said.
Called an objective structured clinical examination, or OSCE, these simulations are aimed at preparing students for the day-to-day of health care — especially in rural facilities, where there are limited resources and smaller staffs.
By 2035, Tennessee is projected to have a shortfall of more than 15,000 in-demand health care positions, according to statistics from the Tennessee Hospital Association.
“We want them to go out into the real world and be prepared when they do move into clinical rotations, because you’re not always going to have a full medical staff to work with — especially in rural facilities. So they need to develop critical thinking skills because they’ll be the ones making the call on medical treatments,” Patterson said.
Read the full story and watch a video recap at mtsunews.com.
This article originally appeared on Murfreesboro Daily News Journal: MTSU Mondays: Professor makes NBC show ‘On Brand with Jimmy Fallon’
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