In the latest example of how original films can turn a theatrical profit, 20th Century Studios’ “Send Help” crossed $53.7 million worldwide this past weekend as it scored its second No. 1 at the box office. That puts it on track for a modest return on investment against the Rachel McAdams/Dylan O’Brien “stranded on an island after an airplane crash” thriller’s $40 million budget. But if it weren’t for Sam Raimi, this one might have gone straight to streaming.
The legendary filmmaker told TheWrap’s Drew Taylor that “Send Help” was originally set up at Sony, but after Covid, the studio decided it wanted to make it as a “lower-budget,…
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