September 5, 2025
Roku Sept. 5 announced that all branded streaming devices in the U.S. will now have subscription (not free) access to virtual multichannel video program distributor YouTube TV for live sports. The new integration aims to make it easier to tune into NFL games, including YouTube TV’s exclusive NFL Sunday Ticket.
The Google-owned platform will soon be accessible in content discovery destinations across the Roku platform, offering access to a variety of live entertainment programming.
The offering comes four years after Roku dropped YouTube TV when it couldn’t come to distribution terms with Google.
“Our priority continues to be making game time effortless for our users,” Joe Franzetta, head of sports, Roku Media, said in a statement. “Partnering with YouTube TV is a major step in delivering a comprehensive fan-centered experience that simplifies sports discovery and puts live action front and center for millions of fans.”
With this launch, Roku Sports continues to add third-party content partners, including recently added DAZN Live Sports, Fox One, Frndly TV, Spectrum TV, and Xfinity Stream.
Roku also carries branded platforms, including FAST channels, from the NFL, NBA, MLB, NWSL, NHL, PGA Tour, FIFA+, Women’s Sports Network, and T2 Tennis and others.
The platform has exclusive ad-supported streaming rights to select MLB games, the X Games and NBA G League.
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