Rostrum Pacific, the parent company of indie label Rostrum Records, has secured direct licensing agreements with Spotify and TikTok.
The company has also officially launched its distribution platform, SpaceHeater, and appointed Samantha Moore as President of SpaceHeater to oversee the business.
Beyond Spotify and TikTok, SpaceHeater also operates through direct relationships with Amazon and Tidal, along with other major DSPs, Rostrum Pacific said.
The deals and new appointment arrive a month after the company secured a $150 million financing to grow its music catalog.
The agreements were negotiated by Mike Pelczynski, Rostrum Pacific‘s EVP of Digital Strategy, who noted on Tuesday (January 13) that “Direct relationships like this move beyond economics toward clarity, accountability, and alignment with where platforms are heading.”
He added: “These agreements position us as a valued partner at the rightsholder level, while SpaceHeater ensures our artists and label clients benefit from modern infrastructure built for today’s realities.”
As Rostrum Pacific shifts to a fully independent operating model offering physical and digital distribution, SpaceHeater will now distribute the full Rostrum Records catalog, as well as those owned and managed by Rostrum Pacific including Cantora and Fat Beats.
Rostrum’s catalog was previously distributed by ADA.
“These agreements position us as a valued partner at the rightsholder level, while SpaceHeater ensures our artists and label clients benefit from modern infrastructure built for today’s realities.”
Mike Pelczynski, Rostrum Pacific
Moore previously held senior roles at The Orchard, where she built the company’s Commercial Insights and Business Intelligence divisions, and at ADA, where she served as Chief of Staff and Senior Vice President of Business Operations.
Her experience spans more than a decade in digital distribution and data strategy.
Commenting on her appointment as President of SpaceHeater, Samantha Moore said: “It has been a great honor to join the team at Rostrum Pacific, who I have worked with and admired for the last few years.
“The team here has proven their ability to take tricky entrepreneurial ideas and turn them into reality, with an independent fearlessness that is ingrained in the company’s DNA. I’m excited to bring SpaceHeater into this next phase of growth in 2026.”
“The team here has proven their ability to take tricky entrepreneurial ideas and turn them into reality, with an independent fearlessness that is ingrained in the company’s DNA.”
Samantha Moore, SpaceHeater
Added Moore: “With larger labels and catalogs, there’s a perception of high switching cost and a real fear that moving your catalog will result in lost data or revenue.
“With SpaceHeater, we don’t just mitigate migration risk—we capitalize on the process by enriching metadata, auditing the catalog, and surfacing hidden opportunities through data insights.”
According to Rostrum, SpaceHeater aims to solve three “pain points” in the distribution landscape, including “complex and opaque catalog migration, limited access to deep data insights, and insufficient catalog optimization”.
Rostrum Pacific describes SpaceHeater as an “AI-native platform” that provides real-time analytics and tools for independent labels, artists, and catalog owners. The service is backed by a team of music industry professionals.
Rostrum Pacific COO Jonathan Partch said: “Samantha brings a rare combination of deep technical expertise, strategic problem-solving ability, and forward-thinking vision that very few in our business possess.”
“Samantha brings a rare combination of deep technical expertise, strategic problem-solving ability, and forward-thinking vision that very few in our business possess.”
Jonathan Partch, Rostrum Pacific
Added Partch: “She’s a proven innovator and operator who makes us infinitely stronger in our goal to become the preeminent independent digital music distributor.”
The development comes nearly three years after Rostrum Records launched Rostrum Pacific as its parent company to accommodate its portfolio of entertainment properties.
Music Business Worldwide
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