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What makes Royal Enfield more than just a motorcycle brand ?
In this conversation, B. Govindarajan, CEO of Royal Enfield, speaks with Gobinath about the philosophy, strategy, and journey behind one of the world’s most iconic motorcycle brands.
From a struggling company producing just a few thousand motorcycles a year to becoming a global motorcycling phenomenon, this episode explores how Royal Enfield built its identity around community, characterful motorcycles, and pure motorcycling experience.
B. Govindarajan shares insights into the key decisions that shaped Royal Enfield’s revival — from product changes and design philosophy to building a loyal riders’ community across the world. He also explains why the brand believes “customers are our ambassadors” rather than relying heavily on traditional advertising.
The conversation also explores the future of motorcycling, including Royal Enfield’s approach to electric mobility, the Flying Flea EV project, and how the brand balances modern technology while preserving its iconic DNA.
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In This Episode
• The turning point that revived Royal Enfield
• The philosophy: “Nothing to lose, everything to gain”
• How Royal Enfield built a global riders’ community
• Why the brand doesn’t rely heavily on advertising
• Balancing heritage with modern technology
• The future of Royal Enfield and the Flying Flea EV
• Building a global brand from Chennai
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