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See Al Roker’s Unfiltered Reaction to the Most Surprising ‘Today’ Show Shoutout

Story Center by Story Center
March 9, 2026
Reading Time: 4 mins read
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See Al Roker’s Unfiltered Reaction to the Most Surprising ‘Today’ Show Shoutout

A billboard about ‘Today’ star Al Roker popped up alongside a New Jersey highway overnight.

The news anchor reacted to the surprise shoutout.

Fans had thoughts about the unexpected situation.

Al Roker is reaching new heights.

The news anchor is a staple on the Today show every weekday morning, and he often finds himself in interesting situations at work. But one place he never expected to find himself was on a billboard, as the world found out during the February 27 taping of the hit NBC daytime series.

As Al sat with Craig Melvin, the latter explained that a billboard featuring Al’s name had randomly popped up on a New Jersey highway the night before. The sign read: “Things we all agree on: Al Roker.”

Craig admitted that the Today team was puzzled about where it came from. So, naturally, they asked Al to see if he had any information. And in a surprise twist of events, even he didn’t know how the billboard came to be.

Get the Latest ‘Today’ News

“No information,” Al noted in a clip posted on Instagram. “I have no idea where this came from. I first saw this, our producer, Pete Breen, sent this to me last night. I had no idea.”

Craig asked one more question.

“Are you at all concerned that this is going to be the beginning of some elaborate prank?” Craig remarked.

“Well, I’m just going to have to ride it out and see what happens,” Al answered.

Upon seeing Al’s surprised reaction to having his name featured on a billboard, fans couldn’t help but react.

“Somebody is giving him his flowers 💐🙌🏿👏🏿👏🏿👏🏿🥰,” one person wrote in the comments. “The truth … we all love Al Roker. What’s not to adore?” another agreed. “His reaction is one of the reasons why people love him so much!#welovealroker,” a different follower added.

It looks like we need to keep an eye out for this!

Read More from the ‘Today’ Cast

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‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.goodhousekeeping.com ’

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Tags: collection: Al Rokercollection: Today Showcontent-type: NewscontentId: a52f0056-ab52-4e40-95ca-71433f865437displayType: standard articlelocale: USread_time: 2shortTitle: Al Roker Reacts to Seeing His Name on a Billboardsubsection: TV Shows
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