Media & Entertainment
Online platform wins over fans with looser production values than traditional broadcasts
An episode of YouTube talk show “Pinggyego” with actor Lee Dong-wook that has more than 14 million views. (Screenshot from YouTube)
SEOUL — South Korean celebrities and producers are increasingly moving from terrestrial television to YouTube, leading to an elevation in production values on the platform and an alternative path to mainstream exposure.
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‘ Some details of this article were extracted from the following source asia.nikkei.com ’
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