The move marks a decisive step in the company’s expansion from influencer marketing, film distribution and branded content into premium film and TV production.
Gortázar, who spent over 15 years in senior leadership roles at Google, YouTube and Coca-Cola, most recently served as CEO of Suma Content, founded by Javier Ambrossi and Javier Calvo, where he spearheaded acclaimed Spanish dramas such as “Veneno,” an HBO Max pickup for the U.S.; Netflix’s “Paquita Salas,” Movistar Plus+’ “La Mesías” and Atresmedia’s “Cardo.”
At YouPlanet, he will oversee both the group’s strategic evolution and the creative pipeline of its new studio arm as its CEO.
YouPlanet has also acquired the innovation…
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