This is the first in a series from TheWrap exploring how sports is transforming the entertainment business.
“God knows, you’ll hear the word ‘sports’ 10,000 times this week,” Mark Marshall, chairman of NBCUniversal global advertising and partnerships, said at the studio’s upfront in May, kicking off a week in which that figure might have been exaggerated, but not by much.
As linear TV clings to relevance and media and tech-run streaming services seek to cement their bond with subscribers, sports is having “a moment” in the industry, as Marshall noted, fueling explosive growth for sports rights, gobbling up primetime real estate and raising questions about whether this is a…
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