Starting next month, the price for the paid subscription in the U.S. will rise to $12.99 from $11.99. The last price hike in the U.S. was in July 2024, when the price increased to $11.99.
“Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” the post read.
The move comes amid Spotify’s big push into video, with the platform partnering with Netflix to stream select podcasts on the platform, and making it easier for independent podcast networks to monetize video on the platform, in an effort to bring more creators on the platform. In that vein, Spotify has also broadened eligibility for its Spotify Partner Program, which provides payouts based on video engagement on Spotify Premium.
As of Spotify’s latest earnings,…
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