Rather than using typical stadium lighting for dramatic effect, Vedder’s team turn off the floodlights and turn on bright, high-contrast video boards with colorful LED for a synchronized visual light show.
Employing what Vedder calls the “party button” feature, it signals to the fans that the pregame show is about to begin. Mixing music through the stadium’s audio system with creative visuals on the video boards and LED ribbon boards, it then leads into the team’s entrance hype video prominently displayed on the main goal end screens and supporting digital signage.
“We envision and use our boards as another member of our team. We know that through the different visuals we can put on them — whether it’s gameplay action replays or animated graphics — we can use the displays as part of the atmosphere,” Vedder added.
The team’s pregame experience has become iconic with its usage of video boards and stunning ecosystem of LEDs, resulting in St. Louis CITY SC being named the 2024 MLS Game Presentation Team of the Year.
On the stadium operation side, the investment in connected digital signage venue-wide has also given the team a winning edge. Through valuable insight of other MLS stadiums, Sebek highlighted how the deployment of display technology at Energizer Park is helping keep fans happy and maximizing gameday revenue.
“Instead of having five or six large concession stands that get crowded with long queues, we spread them out. We have 52 different food and beverage experiences, and Samsung displays play a big part through wayfinding, digital menu boards, advertisement and sponsor messages, and mobile pickup signage,” he noted.
The fan experience is further elevated by the large and vivid video walls at special events.
“The displays allow us to have DJ art and motion graphics that move to the music. We show post-game highlights on there, as well. They enable us to run a completely different show after hours. These little, incremental advantages throughout the day just make it better than any experience that fans have been to before,” said Sebek.
For any teams wanting a transformative experience at their stadium, they need to look no further than how St. Louis CITY SC achieved its multifunctional, award-winning venue.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source insights.samsung.com ’
