After years of stagnation (and in many cases declines) in content spending from entertainment giants, the cash spigot appears to be turning on once more. Or, as Ellison told Wall Street analysts in his first earnings call as Paramount CEO, “We need to increase our investments, obviously, in content.”
The public positioning comes at a tumultuous moment for Hollywood, with Ellison (and Comcast CEO Brian Roberts) coveting Warner Bros. Discovery. The entire industry remains at an inflection point, with major deals and strategic positioning up in the air.
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