Sunrise customers can now activate a YouTube Premium subscription via the Sunrise website, My Sunrise (customer portal or app), the Sunrise TV shop on the TV Box, or at Sunrise Shops.
Thanks to this integration into the Sunrise entertainment offering, YouTube Premium can now be managed via My Sunrise and paid for via Sunrise bill.
With the integration of YouTube Premium, Sunrise is responding to customers’ growing need for anytime access to content from the world’s largest video and music platform.
At the launch, existing customers can benefit from an exclusive offer through Sunrise Rewards : until July 21, 2026, YouTube Premium is available for six months at a 50% discount (CHF 8.45, then CHF 16.90 per month), with no minimum duration and the option to cancel monthly.
With HBO Max, another well-known global streaming provider is now part of Sunrise’s integrated entertainment offering and is available to all customers, even without a TV subscription, through all Sunrise sales channels.
YouTube Premium offers ad-free entertainment with millions of videos, songs, and podcasts, plus the ability to download content for offline viewing. Background playback lets you continue listening and watching without interruption, even when the app isn’t actively being used. The service is accessible across all devices and offers enhanced video quality in Premium HD. The YouTube Premium membership, which includes YouTube, YouTube Music Premium, and YouTube Kids, offers entertainment for the whole family.
The YouTube Premium subscription is now available directly through Sunrise: on the Sunrise website, in My Sunrise (customer portal or in the app), in the TV Box store, and in Sunrise Shops. Seamlessly integrated into the Sunrise TV experience, YouTube Premium offers Sunrise customers easy management and convenient billing via My Sunrise and the Sunrise invoice.
Exclusive introductory offer for YouTube Premium through Sunrise Rewards
With the launch of this new integration, Sunrise is offering a particularly attractive deal to existing customers: through Sunrise Rewards, they can enjoy YouTube Premium for six months at a 50 percent discount for CHF 8.45, with no minimum contract duration and the option to cancel at any time. After the promotional period, the subscription costs CHF 16.90 per month. The offer is valid now until July 21, 2026.
Streaming offering expanded: HBO Max now available via Sunrise
HBO Max has been available in Switzerland since January 2026 and has also been available on the Sunrise TV Box since then. Effective immediately, the well-known streaming provider is also part of the integrated Sunrise Entertainment offering and can be subscribed to through the usual Sunrise sales channels. With HBO Max, customers have access to hit series such as “Euphoria,” “Game of Thrones,” “The Pitt,” and, starting June 21, the new season of “House of the Dragon.”
With these additions, Sunrise is further strengthening its entertainment platform and offering customers even more content from a single source – easily integrated and accessible with maximum flexibility: www.sunrise.ch/entertainment
Alessandro Santoro, Vice President Marketing at Sunrise
With the integration of YouTube Premium, we are continuing to specifically expand our entertainment offering with one of the most popular content formats, while also strengthening Sunrise TV’s position as a central entertainment platform. By bringing together linear television, Replay TV, video on demand, as well as leading streaming services and their content on the Sunrise TV platform, we are increasing the relevance of our offering for customers. The combination of offerings from a single source, integrated billing, and broad availability across all channels confirms Sunrise’s ambition to make entertainment even simpler, more accessible, and more varied for its customers
Alessandro Santoro, Vice President Marketing at Sunrise
With the integration of YouTube Premium, we are continuing to specifically expand our entertainment offering with one of the most popular content formats, while also strengthening Sunrise TV’s position as a central entertainment platform. By bringing together linear television, Replay TV, video on demand, as well as leading streaming services and their content on the Sunrise TV platform, we are increasing the relevance of our offering for customers. The combination of offerings from a single source, integrated billing, and broad availability across all channels confirms Sunrise’s ambition to make entertainment even simpler, more accessible, and more varied for its customers
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