Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and nostalgic, and from to funny and inspiring — as they tried to break out of the pack.
The most-liked ad of Super Bowl Lx? As measured by ad-tracking and analytics firm iSpot, the No. 1 spot by that metric was from Amazon’s Ring home-security division, which promoted its Search Party for Dogs feature that’s now free for anyone. That uses AI to locate lost canines using footage from Ring outdoor cameras in the neighborhood. Reuniting missing doggos with their families scored high on the feel-good meter.
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