Super Bowl LX brings a surge of celebrities to the Bay Area

Super Bowl LX may be on the field, but its gravitational pull stretches across the Bay Area.

In the days leading up to the Sunday, Feb. 8 championship game at Levi’s Stadium in Santa Clara, there’s long list of concerts, VIP parties, industry events and fan experiences expected to draw celebrities, athletes and power players into hotels, concert halls, warehouses and waterfront venues from San Francisco to San Jose. 

The biggest official draw is on the field at Levi’s Stadium. 

Bad Bunny is set to headline the Apple Music Super Bowl LX Halftime Show, while Green Day will perform during the opening ceremony as part of the league’s 60th Super Bowl celebration.

Pregame entertainment also include Charlie Puth delivering the national anthem, Brandi Carlile performing “America the Beautiful” and Coco Jones singing “Lift Every Voice and Sing.”The performances will take place during the NFL’s opening ceremony, roughly 30 minutes before kick off.

But if the game itself is the main event, San Francisco serves as Super Bowl week’s central hub. 

The city’s calendar mixes ticketed concerts, member-only shows, invite-only sponsor parties and pop-up programming tied to Super Bowl Experience near Moscone Center.

Here’s how the celebrity-heavy week is shaping up, based on announced lineups and event listings.

The week opens with events focused on leadership, media and the business side of sports.

The Sports Power Brunch is scheduled for the Four Seasons Hotel San Francisco, bringing together executives, broadcasters and athletes for panels and honors spotlighting women in sports.

Toyota’s glow-in-the-dark Glow Up Classic flag football event is also set for Wednesday at NFL Flag Fieldhouse in San Francisco, with Eli Manning and Kylie Kelce listed as referees and a roster of current NFL players expected to participate.

NFL Honors, hosted by “Mad Men” actor Jon Hamm, takes place at the Palace of Fine Arts. The venue will remain a focal point later in the week as home to the Super Bowl Studio 60 concert series, with Sting and The Killers booked for back-to-back nights.

Thursday night also marks a major shift toward live music in other venues throughout the city. Fall Out Boy is scheduled to play the Regency Ballroom as part of Wells Fargo’s Autograph Card Exclusives, while Noah Kahan is set for a one-night concert at the Warfield. Tight Ends & Friends, a party tied to Tight End University, is planned for Public Works, with Loud Luxury headlining.

Friday is when Super Bowl week fully fans out across the city.

Post Malone is scheduled to headline Bud Light’s free Super Bowl concert at the Fort Mason Center for Arts & Culture. At Chase Center, EA Sports’ Madden Bowl features performances by Luke Combs, Teddy Swims and Bay Area rapper LaRussell, with Jameis Winston and Kay Adams set to host the blue carpet.

Daly City’s Cow Palace is also one of the weekend’s biggest draws. Shaquille O’Neal’s Shaq’s Fun House is slated there, with T-Pain, Tiësto and Disco Lines on the lineup. 

Several waterfront events round out the night. Pier 80’s warehouse complex is also booked for large-scale concerts, with a multiday run anchored by EDM headliners; the FanDuel Party Powered by Spotify is set for Pier 29, with Green Day headlining and Counting Crows also on the bill; and The One Party by Uber is scheduled at Pier 48, with newly minted Grammy winners Olivia Dean headlining and Shaboozey appearing as a special guest. 

A Crane Club x Boardroom Big Game Hospitality House is also planned, taking over the former Hakkasan site for a multiday run.

Saturday typically brings the weekend’s most exclusive guest lists.

Michael Rubin’s Fanatics Super Bowl Party — with Cardi B slated to perform — is again positioned as the week’s most tightly controlled event. Past attendees include Jay-Z, Drake, Justin Bieber and Travis Scott, along with Leonardo DiCaprio, Kim Kardashian, Kendall Jenner, Hailey Bieber, Zac Efron and Megan Fox.

Sports Illustrated’s SI The Party Presented by DraftKings is scheduled for the Cow Palace, listing The Chainsmokers and Ludacris as headliners, along with DJ Irie and Xandra. Maxim’s Bay Lights & Football Nights party will be hosted at the Midway, with performances by Hugel, Larry June, Loud Luxury, Plastik Funk and DJ UnKommon.

In downtown San Francisco, the NFL Flag Football game is set to feature J. Balvin and Druski as captains for teams that include Michael Vick, Deion Sanders and Benson Boone.

For fans outside the invite-only circuit, the Bay Area Host Committee’s concert series at Bill Graham Civic Auditorium offers multiple nights of ticketed performances leading into game day.

Super Bowl Sunday splits into two tracks: stadium-adjacent events near Levi’s Stadium and watch-and-party options across the Bay Area.

On Location’s premium tailgate offerings are planned near the stadium, while other organizers are marketing chef-driven pregame events within walking distance. Guy Fieri’s Flavortown Tailgate is also scheduled at the Cow Palace as a free family-friendly event featuring Loud Luxury, Tucker Wetmore and “surprise celebrity and athlete appearances.”

The night ends on the field with the presentation of the Vince Lombardi Trophy to the Super Bowl champions.

But not everyone is expected to attend. President Donald Trump has said he will skip the game, citing the distance to California and calling the entertainment “terrible.”

The celebrity presence extends beyond stages and parties. Brands are leaning heavily into Super Bowl marketing, with stars tied to campaigns and teased commercials, including Sabrina Carpenter, Lady Gaga, Andy Samberg, Emma Stone and Taika Waititi.