• Home
  • About Us
  • Contact Us
  • RSS
June 6, Saturday, 2026
  • Login
CELEBRITY LAND!
  • Home
  • Royalty
  • Royalty
  • Music
  • Entertainment
  • Celebrities
  • Artists
  • Videos
No Result
View All Result
  • Home
  • Royalty
  • Royalty
  • Music
  • Entertainment
  • Celebrities
  • Artists
  • Videos
No Result
View All Result
Celebrity Land
No Result
View All Result
Home Artists

T-Mobile’s Surprise Backstreet Boys Concert Feels Tired

Story Center by Story Center
February 9, 2026
Reading Time: 3 mins read
0
NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

RELATED POSTS

6 Disturbing Bombshells from “Michael Jackson: The Verdict”

Jennifer Aniston and Lisa Kudrow Recall ‘Hilarious’ Brad Pitt “Friends” Cameo, Says Other Guest Stars Were ‘Always Nervous’

The Dance Moms stars now — see the child stars all grownup 15 years since the show’s premiere

The Backstreet Boys made a surprise appearance at T-Mobile’s Times Square location in late January, shocking real customers with a goofy, over-the-top reimagination of their 1999 hit “I Want It That Way” for the wireless carrier’s Super Bowl 60 appearance. The pop stars replaced the song’s lyrics with praise of T-Mobile’s services.

“Backstreet’s back to make it clear that at T-Mobile it’s better here,” Howie Dorough croons.

The performance is speckled with shenanigans, from an airborne cell phone and overpowering wind to comedian Druski shedding tears of joy-and a late cameo from rapper-rocker Machine Gun Kelly, or MGK, who shows up a little too late to the party.

The 60-second spot was created by Panay Films, the entertainment-studio-slash-commercial-creative-agency led by Wedding Crashers producer Andrew Panay.

Though the Backstreet Boys injected the game with a healthy dose of nostalgia, creative leaders in the ad industry largely felt that the campaign fell flat.

Jason Harris, CEO, Mekanism

ADVERTISEMENT

“The “I Want It That Way” concept is entertaining enough, and thankfully, the brand avoided the predictable Scrubs reunion route,” said Jason Harris, CEO of creative agency Mekanism, nodding to the brand’s previous Super Bowl work with Scrubs’ stars Zach Braff and Donald Faison.

“The standout moment comes at the end, with Machine Gun Kelly’s surprise appearance,” Harris said, “which receives a notably lukewarm reception, which is a clever, self-aware bit that adds some humor to an otherwise standard celebrity overstuffed Super Bowl commercial.”

Other creatives agreed that the flashy, celebrity-centric approach feels expected-and that T-Mobile’s campaign doesn’t go much further to deliver value to audiences.

David Angelo, chairman and founder, David & Goliath

“Super Bowl Sunday isn’t just about showing up. It’s about showing up with something people will actually remember,” said David Angelo, chairman and founder of creative agency David & Goliath. “You’re competing with the biggest brands, the biggest celebrities, and the biggest cultural moments of the year. So yes-Backstreet Boys fans probably loved seeing their favorite band. And if attention was the goal, T-Mobile succeeded. But attention alone doesn’t cut it. Here, the brand message gets overshadowed by the talent spectacle. A commercial about an experience isn’t the same as creating one in an authentic way. It feels hollow and manufactured.”

Karen Costello, creative chair, Dentsu

While the Backstreet Boys-joined Druski, MGK, and actor-influencer Pierson Fodé-are clearly having some fun onscreen, the approach doesn’t ultimately pay off, according to Deutsch’s creative chair Karen Costello. The spot reads “like more of the same for T-Mobile and the Super Bowl,” she said.

Watch T-Mobile’s Super Bowl 60 ad below.

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.

Why the NFL Super Bowl Ad Leaves Celebs on the Sidelines

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.yahoo.com ’

Tags: Backstreet Boyscreative agencyDavid AngeloJason HarrisMachine Gun Kellysurprise appearanceT-Mobile
Story Center

Story Center

Related Posts

Michael Jackson performs during halftime in Super Bowl XXVII on January 31, 1993 in Pasadena, California.Credit: Steve Granitz/WireImage
Artists

6 Disturbing Bombshells from “Michael Jackson: The Verdict”

June 6, 2026
FriendsCredit: Danny Feld/NBCU Photo Bank
Artists

Jennifer Aniston and Lisa Kudrow Recall ‘Hilarious’ Brad Pitt “Friends” Cameo, Says Other Guest Stars Were ‘Always Nervous’

June 6, 2026
Split image of JoJo Siwa. On the left, in a pink polka dot dress with a large white bow in her hair in 2015. On the right, in a white waistcoat with sparkly rainbow pin stripes in 2025.
Artists

The Dance Moms stars now — see the child stars all grownup 15 years since the show’s premiere

June 6, 2026
Young Hollywood
Artists

Shawn Mendes — Movies & TV

June 6, 2026
19 Celebrities Who Left The Industry And Eventually Came Back
Artists

Stars Who Left the Industry and Later Returned: 19 Celebrities

June 6, 2026
Donatella Versace at Dua Lipa, Callum Turner's Lavish Italian Wedding Party
Artists

See Charli XCX & More Celebs Attend Dua Lipa, Callum Turner’s Wedding

June 6, 2026
Next Post
Itachi and Sasuke sketch🥀 by @Art_with_K4…🥀.. #naruto #artist #shorts

Itachi and Sasuke sketch🥀 by @Art_with_K4...🥀.. #naruto #artist #shorts

Coinbase Bets Lo-Fi Karaoke Super Bowl Commercial Creates High-Flying Response

Coinbase Bets Lo-Fi Karaoke Super Bowl Commercial Creates High-Flying Response

Recommended Stories

Complete overview of The Sims 4: Royalty and Legacy Build/Buy!👑

Complete overview of The Sims 4: Royalty and Legacy Build/Buy!👑

February 9, 2026
How Nice Celebrities Really Are

How Nice Celebrities Really Are

February 23, 2026
OMAR – VACHACHA  (Video Clip)

OMAR – VACHACHA (Video Clip)

May 17, 2026
Plugin Install : Popular Post Widget need JNews - View Counter to be installed

Ads

ADVERTISEMENT

Recent News

Trump to Headline 250th Birthday Bash After Artists Bail, Iran Suspends U.S. Peace Talks

Trump to Headline 250th Birthday Bash After Artists Bail, Iran Suspends U.S. Peace Talks

June 6, 2026
2 Make a Difference: Previewing Celebrity Waiter

2 Make a Difference: Previewing Celebrity Waiter

June 6, 2026
Royal Family LIVE: Prince Harry can’t call Prince William for one reason | Royal | News

Royal Family LIVE: Prince Harry can’t call Prince William for one reason | Royal | News

June 6, 2026

Categories

  • Artists
  • Celebrities
  • Entertainment
  • Gossip
  • Horoscopes
  • Music
  • Royalty
  • Videos

Contact Us

  • Privacy & Policy
  • About Us
  • Contact Us
  • DMCA Compliance
  • Terms and Conditions

© 2020 Celebrity.Land

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • Royalty

© 2020 Celebrity.Land