How Hrithik Roshan’s HRX became a success when most celebrity brands failed to make a mark
India is a celebrity-obsessed nation, but few celebrity-led product brands have been successful. The reason - the celebrity’s larger than ...
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Tag: brand strategy
What Cannes’ Entertainment Lions reveal about the new rules of relevance
Forget who won. The more interesting question is why. This year's Cannes Lions’ Entertainment winners show that the ideas cutting ...
Dubai-Based Storyfied Ventures Launches as ‘First’ Strategic Brand Entertainment Outfit in Middle East
A new Dubai-based company called Storyfied Ventures dedicated to strategic partnerships between brands and entertainment content in the Middle East ...
