Marc Jacobs’ Rachel Sennott Collab Kicks Off Pivot to Social Entertainment
Marc Jacobs is entering a new era of entertainment marketing with the help of actress, comedian, and screenwriter Rachel Sennott.For ...
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Tag: Creativity x Culture
Beats and Jennie Are Back Together With an Unreleased Song and New Headphones
Nobody does a drop like K-Pop. It took less than 24 hours for Beats‘ special-edition Ruby-themed headphones to sell out ...
Brand Entertainment Meets Its Moment
Brand entertainment, or brands creating original content that can sit alongside Hollywood movies and TV shows, was once a marketer’s ...
Gap Unveils Hollywood Ambitions, Hiring First Chief Entertainment Officer
Gap is making a big push into original entertainment, hiring Pam Kaufman as executive vice president, chief entertainment officer, a ...
The Netflix–WBD Sale Means Fewer Seats for Black Creatives and Culture
Netflix intends to purchase Warner Bros. for $72 billion. The deal would give the world’s largest streamer ownership of a ...
Pop Mart Shoots for Global Stardom as Labubu Heads to Thanksgiving Parade
As the Labubu craze goes global—with even a Hollywood movie in the works—its owner Pop Mart is making its biggest ...
