Tag: media intelligence

Samba TV Appoints Entertainment, Technology, and Consumer Growth Executive Katie Soo to its Board of Directors

by Story Center

April 29, 2026

Brand-building trailblazer will contribute to Samba TV’s mission to help connect advertisers with consumers, wherever they view media SAN FRANCISCO, ...

Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases

by Story Center

October 3, 2025

Analysis finds that Snapchat theatrical campaigns drove 79% incremental lift in ticket sale conversions, underscoring its role in turning exposure ...