Celebrities featured in 61% of IPL 19 ad volumes as endorsement share rose 34%
New Delhi: Celebrity endorsements occupied a larger share of advertising during IPL 19, with ad volumes of celebrity-backed commercials rising ...
ADVERTISEMENT
Tag: TAM
SRK and MS Dhoni lead TV endorsements even as celebrity-led ads decline: TAM
Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture ...
