Taylor Swift’s ‘Release Party of a Showgirl’ Heads for $33 Million Box Office Weekend

AMC’s “Release Party of a Showgirl,” the theatrical companion to the release of Taylor Swift’s new album, is set to earn $33 million at the box office this weekend after earning $15.8 million from 3,702 theaters on Friday with no Thursday preview screenings.

While roughly a third of the $93 million opening weekend of Swift’s 2023 smash hit “Eras Tour,” that was to be expected given that “Release Party of a Showgirl” is a lyric and music video compilation as opposed to the full concert film that “Eras Tour” was.

But like “Eras Tour,” this release party had virtually no marketing costs for AMC Theatres, as Swift’s immense social media presence…