FanFeed, the platform that verifies attendance at events for sports, music and entertainment. With explicit consent from participants, he app compiles images from fan’s photo libraries to verify real attendance at live music events and identify specific teams, artist and venues to build a live event history. Cole Rubin serves as FanFeed’s CEO and is joined by co-founder and head of engineering Jack Phifer. The team is rounded out by Colin Casey (former FEVO executive) and veteran artist manager Randy Nichols, who serves as an advisor leading music.
In addition to working as a live attendance app, a press release states it can also “be deployed as a white-labeled product within existing apps, extending these capabilities directly into team, venue and artist ecosystems.” FanFeed also serves as an intelligence product that can help the company’s partners see who is attending events.
The app’s strategic investors including Colin Evans (co-founder of StubHub), Keith Sheldon (president of entertainment and brand management at Hard Rock International), Michael Zavodsky (partner at WME Sports), Mattthew Eilser (partner and head of sports at Latham & Watkins), Devin Johnson (board member at Progressive Insurance and former president of The SpringHill Company), Duncan Robinson (Detroit Pistons) and Fred Mangione (Chief Business Officer of FIFA World Cup NYNJ Host Committee).
“The live events industry has spent decades optimizing how tickets are sold, but almost no time understanding the people who actually show up,” Rubin said in a statement. “Every team, venue and artist is making decisions based on incomplete information of who bought a ticket, not who actually came. FanFeed changes that by providing a verified foundation for the first time and turning every fan’s history into a dynamic, personalized experience that truly reflects who they are and what they love.”
“What we’ve built is genuinely new,” Phifer said in a statement. “Our patent covers a methodology no one else has. The industry has spent years trying to approximate fan behavior through surveys and purchase signals and we’ve created a way to verify it at scale, with full fan consent. By turning everyday moments into a structured, intelligent experience, we’re building a new foundation for understanding fans rooted in real behavior, not assumptions.” — A.K.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.billboard.com ’
