The Devil Wears Prada have debuted a video for “So Low,” directed by Wyatt Clough. Shot during the band’s Latin American headline tour, parts of the clip were filmed on Super8. The track appears on their upcoming ninth album Flowers, due November 14th via Solid State Records.
Pre-order Flowers here.
Vocalist Mike Hranica shared the following:
To me, ‘So Low’ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.
I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.
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