Waitrose has relaunched its premium Duchy Organic range, and the Royal Family no less seem to be thrilled.
The range has begun hitting stores this month with the addition of 24 new products, including Wholewheat Tortiglioni, Milano Salami and Aged Red Leicester.
There are more than 250 products in the range, which was founded as Duchy Originals by King Charles in 1992.
Today, the Royal Family posted on X, formerly known as Twitter: “Yesterday, The King met representatives from charities and organisations that have benefitted from the King Charles III Charitable Fund via its partnership with Waitrose Duchy Organic range.
“KCCF was founded by The King in 1979, when he was Prince of Wales. Inspired by the values of harmony and sustainability, the Fund’s mission is to transform lives and build sustainable communities.
“Since 2009, the Waitrose Duchy Organic partnership has enabled the Fund to award over 1,600 grants across 20 countries, totalling £50 million and supporting more than 400,000 annually.”
The first Duchy Oaten biscuits were made from wheats and oats organically grown on the Highgrove Estate. The brand first launched into Waitrose in 2009.
Every year, sales from the brand contribute an estimated £3m to the King Charles III Charitable Fund.
To support the relaunch, Waitrose is currently offering 20% off all Duchy Organic products.
Last year, Waitrose relaunched its premium No.1 range in June with 130 new lines and new packaging. The supermarket’s own-label sales grew 5.9% in 2024, a large part of which it credited to the No.1 overhaul.
”Waitrose is very proud to have the UK’s largest own-label brand for organic food and drink, produced in harmony with nature,” said a Waitrose spokeswoman.
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“The Waitrose Duchy Organic brand is all about championing good food, good farming and good causes.
“For 2025 the brand has had a total refresh, bringing a more bold and colourful look to the packaging, ensuring the entire collection of over 250 products jumps out to customers in store and online.
“Not only that, but when you buy Duchy Organic you’re supporting environmental, educational and humanitarian causes. We’ve introduced 24 new products and removed approximately 20 tonnes of plastic annually by shifting to more paper-based packaging. Each year, sales from our brand contribute an estimated £3m to the King Charles III Charitable Fund.”
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‘ Some details of this article were extracted from the following source uk.news.yahoo.com ’
