Oscar-winning actor Sandra Bullock thinks Hollywood should be more open to using artificial intelligence in a “really constructive and creative” manner and thinks there is a place for such technology in the industry. Reacting to fans’ AI-generated trailers of her upcoming film “Practical Magic 2”, Bullock said the industry needs to learn how to use the technology as its friend.
“Well, there could be worse with my image. Sorry…But it’s here. We have to observe it. We have to understand it. We have to lean into it. We have to use it in a really constructive and creative way, make it our friend,” she said at the CNBC Changemakers Summit, according to the entertainment news outlet Deadline.
The actor emphasised that it can be used in a negative manner, so it’s important to ensure its rightful usage. “We have to be incredibly cautious and aware of it because there are people who will use it for evil and not good. I do feel that there’s a place for it,” she said.
The debates around the usage of AI in the film industry have been ongoing over the last few years, with some celebrities expressing their disappointment over its use, while others speaking on its usefulness.
Celebrities such as Scarlett Johansson, Ben Stiller, Mark Ruffalo, and Cate Blanchett have even signed campaigns like “Stealing Isn’t Innovation” to combat unauthorised AI training on human work.
“Practical Magic 2” is directed by Susanne Bier and also features Nicole Kidman. It is a sequel to the 1998 romantic fantasy film “Practical Magic”.
The trailer for the sequel recently debuted at CinemaCon in Los Angeles. It was held between April 13 and April 16. The film will release in theatres on September 18.
The original film followed the story of two witch sisters raised by their quirky aunts in a small town. Together, they confront narrow-minded prejudice and a curse that jeopardises their chances of finding true love.
It also starred Alexandra Artrip, Evan, Rachel Wood, and Stockard Channing.
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