But he will be roasting up some chicken in his new Ninja CRISPi® Pro Countertop Glass Air Fryer. And he wants fans to roast him in the comments for the marketing stunt, a meta take on what has become the strategy of the moment for rolling out a campaign (see LeBron James’ “decision” for Hennessey earlier this month).
The NFL legend turned Fox personality (and budding media mogul) last week teased in an Instagram video “I think I’m ready for another roast. Someone behind the camera then asks, “You sure about that TB?” after which Brady responds “yeah, I think I can handle it. You don’t think I can?”
The tease sparked immediate speculation from users on social media that Brady would do a surprise sequel to his Netflix roast last year, which become a bona fide cultural sensation for the streaming platform.
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