Universal Music Group, in partnership with UMusic Hospitality & Lifestyle division, has announced the opening of two new UMusic Shop locations in New York and London.
The Shops offer exclusive custom collections and pieces inspired by UMG’s artists, songwriters and labels, and also provide fans with dedicated locations for exclusive experiences. The New York location is right next to the entrance of Madison Square Garden, and the London store is deep in the heart of Camden Market, the city’s legendary music and arts hub.
UMusic Shop NY opens today, Wednesday, December 10, at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar superfan retail experience in North America. The store features a wide selection of vinyl and multiple merch offers from artists like Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, Rolling Stones, Post Malone, Beastie Boys and many more.
To celebrate the opening, UMusic Shop NY has also partnered with New York’s own Awake NY on an exclusive capsule collection: the UMG x Awake NY “Music Is Universal” drop, available only at the shop. This week, UMusic Shop NY will also transform with the premiere of two fan-driven pop-ups honoring the songs of Neil Diamond and celebrating the upcoming release of “Song Sung Blue” in cinemas later this month (December 11) and Republic Records artist Conan Gray (December 12).
Opening Tuesday, December 16, UMusic Shop Camden will feature exclusive artist collections, immersive installations, and live performances, along with a Vinyl Lounge, DJ booth, and recording studio-inspired Sound Room that allows fans to experience music like never before.
In making the announcement, Susan Mazo, EVP & Chief Impact Officer at Universal Music Group, said, “The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections. Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”
These new locations build on earlier launches in Madrid and Tokyo’s Harajuku district.
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