Emerging artists in Aotearoa (the Māori-language name for New Zealand) are facing “increasing challenges… cutting through both locally and internationally” according to Universal Music New Zealand.
Now it’s doing something about that: an initiative called nextWAV. It’s a year-long artist development program focused on young, emerging artists – specifically “mentorship and development opportunities for secondary school students pursuing careers in music”.
The program will cover songwriting, production, branding, live performance and digital strategy, while giving its students experience in studios, venues and ‘creative development spaces’.
There is also a focus within the program on diversity, including reserved places for students “creating music in te reo Māori and for those drawing on Pacific culture in their artistic expression”.
Funding for the initiative is coming from NZ On Air and Creative New Zealand, with a range of other partners involved: APRA Amcos, Big Fan, Live Nation New Zealand, The Tuning Fork, New Zealand Music Commission, Launchpad and Play It Strange.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source musically.com ’
