The new identity, announced on Tuesday (June 9), includes a new logo, a visual system, and a purpose statement.
The company said the identity centers on the cultural importance of songwriters and the teams behind them, and is brought to life on a redesigned UMPG website.
“Everything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade,” said Jody Gerson, Chairman and CEO of UMPG.
“Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It’s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes,” Gerson added.
Photo: Yuri Hasegawa
“Everything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade.”
UMPG said the logo represents the four corners of the planet, standing for a worldwide community of songwriters and reflecting how its reach helps songs travel across borders and cultures.
The circular space at the center of the logo can also serve as a camera frame for songwriters, UMPG said.
The identity is designed to unite UMPG‘s global teams and help each part of the business articulate its role in protecting and amplifying songwriters, the company said.
UMPG said the identity also includes a purpose statement, which reads: “Universal Music Publishing Group exists to advance the collaborative, personal, human act of creating songs. We get songs heard. We get songwriters paid. Wherever songs go, We are a world ahead.”
The new UMPG logo is accompanied by an abridged version of that tagline: “Wherever songs go, We’re a world ahead.”
ADVERTISEMENT
Coinciding with the rollout, UMPG is launching a short-form video series, Publishing 101, beginning on June 16.
The videos feature members of UMPG‘s global team explaining aspects of the business, from A&R and sync licensing to royalties and administration.
New episodes will be posted each Tuesday at 9 a.m. PT across UMPG‘s digital and social platforms, including Instagram, TikTok and YouTube.
The brand identity was developed with creative agency GrandArmy, which UMPG said has also worked with brands including A24, NPR, Adidas and Lonely Planet.
UMPG‘s in-house Audio Branding team developed a sonic identity for the animated version of the logo.
Gerson‘s recent industry recognitions include the 2025 Grammy Salute to Industry Icons award and the ICMP Ralph Peer II Award for Outstanding Contribution to Global Music Publishing. She co-founded the nonprofit She Is The Music, which supports women in music.
UMPG, the publishing arm of Universal Music Group, has continued to expand its roster in 2026.Music Business Worldwide
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.musicbusinessworldwide.com ’
