LOS ANGELES, June 9, 2026 (Newswire.com)
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VertiCast, the innovative new casting support platform designed specifically for the booming vertical entertainment industry, is now officially live on the Apple App Store. Co-founded by actor and entrepreneur Darren Darnborough alongside actor and producer Richard Cambridge, VertiCast was created to help producers and casting directors streamline talent discovery for the fast-paced world of vertical storytelling and microdramas.
Often described as “the swipe-to-match app for vertical casting,” VertiCast simplifies the process of connecting producers and casting teams with talent with just a “swipe,” helping address the growing demand and accelerated production timelines shaping today’s mobile-first entertainment landscape.
“As vertical content continues to grow globally, we saw a need for a faster and more accessible way for producers and casting teams to discover talent,” said Darren Darnborough, co-founder of VertiCast and creator of WeAudition. “VertiCast is not intended to replace traditional casting platforms. Those platforms serve an important role in the industry. We built VertiCast as a complementary support tool specifically designed for the unique speed and workflow of vertical productions.”
The launch arrives as microdramas, creator-led storytelling, and vertical series continue reshaping the entertainment industry and creating, new opportunities for actors navigating a rapidly evolving market. Rather than relying solely on traditional submission funnels, VertiCast empowers producers and casting directors to proactively discover talent in a more efficient and streamlined way.
“VertiCast was built to support the entertainment ecosystem, not compete against it,” said Richard Cambridge, co-founder of VertiCast. “The platform is designed to help simplify casting for vertical content creators and producers while creating additional visibility and opportunities for actors working in this growing space.”
By focusing specifically on the needs of the vertical entertainment industry, VertiCast aims to modernize casting workflows while helping producers, casting professionals, and talent adapt to the increasing speed and scale of digital content production.
The VertiCast app is now available for download exclusively on the Apple App Store.
Contact Information:
LaQuita Washington
Head of Communications
[email protected]
312-560-6111
SOURCE: VertiCast
Source: VertiCast
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