Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology.
The company, which has vied with Nielsen as the task of measuring media more diffuse audiences becomes more difficult, said Wednesday that it will add first party data from SiriusXM Media and National CineMedia into its cross-platform planning technology.
The deals mark the first time SiriusXM Media and Ncm will be integrated into a cross-platform media planning solution of this type, and will enabling advertisers to plan campaigns across streaming, CTV, digital video, audio and…
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