Justin Bieber took part in a recent basketball game for The League, helping his team secure a win with a few big shots.
On Thursday (September 25), Bieber hooped for his SKYLRK clothing brand squad at a celebrity basketball showcase game located in SRGN Studios in Los Angeles. After getting a quick two points for his squad over his former team, Nahmias, he checked out after about two and a half minutes once he set the tone for the team.
In the second half of the game, Bieber nearly had the biggest moment of the night when he did an AND 1-inspired move that excited the crowd — only for the ball to slip away from him. It didn’t take him long to ignite the crowd again when he hit a mid-range jumper.
Later in the night, Bieber hit a deep two-pointer that sealed the 93-74 win for his team. It had to feel good to be fresh off of selling out his two Coachella dates to now helping your brand come out on top.
Earlier this month, Bieber Bieber explained how SKYLRK reflects his intimate relationships.
”I would love to say @skylrk is a result of all of our hard work and intentionality. But if I’m honest, I think this company is just a reflection of my intimate relationships,” Bieber captioned the post.
“Where we seek to understand each other is sensitive to what each other is going through,” continued Bieber. “People love to separate work life and love life. I believe there’s one life. And it’s a love life.”
Bieber’s second album of 2025, SWAG II, came out on September 5. In a post after its release, he joked about bundling album releases with other items while promoting his brand. “This ain’t no bundle scandal,” he wrote.
ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.
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