If you’ve ever wanted to step into Oz without the drama of a tornado, consider this your personal invitation: a Wicked-themed pop-up is taking over Penn Plaza—and it’s secretly doing double duty as the soft launch of New York’s newest music store.
Opening on Friday, November 21, “Wicked: For Good, the Soundtrack Pop-Up” lands at 2 Penn Plaza just in time for the release of the film’s second soundtrack. It’s also the first look at UMusic Shop NY, a new physical outpost from Universal Music Group’s retail venture, UMusic Shop. The concept blends music, design and cultural programming in a space that feels more like a playground than a typical retail store. (If there were ever a fandom suited to a maximalist debut, it’s Oz devotees.)
Inside, visitors can walk through themed installations, get up close and personal with film props and take photos that fully lean into the green-and-pink palette. It’s also the only spot in the country where fans can buy the full suite of D2C music products in person, including limited-edition vinyl variants, CDs, apparel and the requisite Funko Pops.
They’re not messing around with giveaways, either. Two iconic props from the film—The Grimmerie spellbook and Glinda’s wand—will be on display and guests can enter their information for a chance to win them. If your bookshelf or costume trunk has been missing a little sparkle, this is your moment.
The pop-up runs through November 29, opening at 10am daily (with an 8am start on Black Friday). It’s built to be celebratory, leaning into the fandom’s playful side even as Wicked: For Good hits cinemas to decidedly mixed reviews. (Early critics have noted that the sequel magnifies the original musical’s slower back half—ours joked it “packs all the visceral punch of Glinda’s bubble machine.”)
Still, with Cynthia Erivo and Ariana Grande’s powerhouse vocals anchoring the film, expect plenty of fans to arrive already “goosified.”
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