Kim Kardashian‘s sultry and sexy propaganda for her SKIMS brand is taking a back seat. Will Ferrell appears in a new campaign for the brand while also promoting his upcoming Netflix series, The Hawk.
It appears that Kim enjoys a good laugh, giving Ferrell the spotlight in their latest campaign to not only promote their men’s underwear line, but also the actor’s new series. The video reveals Ferrell portraying his washed-up golfer character, Lonnie “The Hawk,” shirtless and in a pair of SKIMS underwear.
Farmer’s tan and all, Lonnie gets the perfect swing, with Kim’s voiceover being the cherry on top, saying, “His body says retire. His SKIMS say one more round. Built for men who still know they got it.”
The voiceover is reminiscent of the official logline for The Hawk, with the comedy series focusing on Lonnie Hawkins during a career comeback. A former 2004 No. 1 pro golfer, he struggles to recapture the magic that made him a sports star.
“His body says retire, but his heart says he’s not done yet. His ex-wife and his son Lance, golf’s new golden boy, know he’s through. But with one more major to win to complete golf’s Grand Slam, Lonnie refuses to believe he’s anything other than one stroke away from the greatest comeback in golf history,” reads the logline, according to Variety.
The series also stars Molly Shannon, Jimmy Tatro, Fortune Feimster, Luke Wilson, Chris Parnell, Katelyn Tarver and David Hornsby. With a set release date of July 16, fans are stunned to see Ferrell commit to the bit and call the campaign “iconic.”
“Did not have Will Ferrell wearing Skims on my 2026 bingo card. Well played marketing team,” said one fan on Instagram.
Another added, “Yup. this is everything we wanted and more.”
The campaign doesn’t end with one video, as the official SKIMS Instagram also posted photos of Ferrell as his character sporting the same underwear, but this time with a tank top. Golf club and sports bottle in hand, it’s clear that Lonnie “knows he’s still got it.”
Ferrell and Kim have recently developed a bond and friendship as they both star in the upcoming comedy film, The Fifth Wheel. Produced and starring Kim, it will also be directed by Eva Longoria and has Ferrell as one of its producers. The film is set to be released on Netflix.
Related: Michelle Pfeiffer Reveals Why She Felt ‘Humiliated’ After Her ‘Grease 2’ Audition
This story was originally published by Parade on Jun 29, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.aol.com ’
