Wonder Project Leans Into Social Media Creators to Drive Viewership and Audience Insights

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Wonder Project is the latest media brand to embrace the creator economy in an effort to drive viewership of its shows and to better understand the core audience for its TV series and movies.

Wonder Project quietly enlisted a group of eight social media creators last year to help promote shows such as Amazon Prime Video’s “House of David” and the upcoming family drama “It’s Not Like That.” The creators were given broad access to Wonder Project series, including early screeners, set visits, clips and other assets that are ready-made for creators to craft social media posts that help…

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