Once upon a time, we had YouTube Originals, where the platform partnered with creators and gave them production resources to make high-concept series and standalones. YouTube has since ceased offering this kind of partnership–but what if it could still bask in the glitz and glamour of an Originals premiere, and hype creators’ projects to potential advertisers, without materially participating in the production process?
That seems to be YouTube’s strat these days. At its recent Made On event, it said it wants to do more creator/content promotion events and matchmake them with brands. Now it’s making good on that promise.
Last week it booked the bougie Paramour…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
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